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Baby skincare products should be as safe as possible. Choose hypoallergenic items labeled “0+” with minimal ingredients. For daily care, a soap-free wash gel, diaper cream, and alcohol-free wipes are enough. Oils, powders, and moisturizers aren’t needed unless prescribed by a doctor. Always do a patch test on the baby’s wrist before first use. The less cosmetics — the safer for the baby’s skin.

What’s Inside

Baby skin is more sensitive than adult skin

It’s thinner and more vulnerable: it dries out easily and gets irritated. That’s why it’s important to choose products with as few chemical components as possible.

Formulas should be natural and hypoallergenic to prevent adverse skin reactions.

Babies need only a few products for daily care

• Diapers and diaper creams. Ideally, you’ll find a diaper that doesn’t irritate the skin and doesn’t require cream.

• Cleansing lotion or cream. A gentle cleanser used instead of soap, which can dry out a baby’s skin.

• Special shampoo for cradle cap — if needed.

• Babies don’t need massage oils — massages are done without them. Moisturizers are not recommended without a pediatrician’s approval.

Choose baby skincare carefully

Look for:

• Hypoallergenic labels — safe for sensitive skin

• No fragrances or dyes — these can trigger allergies or irritation

• Tested and certified — dermatologically tested and approved for newborns

Use baby skincare properly to protect the skin

• Always do a patch test before using a new product: apply a small amount and observe for 24 hours.

• Use products sparingly to avoid overloading the baby’s skin.

• To prevent diaper rash, change diapers frequently and use protective cream — especially if the skin is prone to irritation.

• Choose products with simple, clear ingredients. Avoid those containing parabens, fragrances, or SLS.

Common questions about baby skincare

— Can I use regular adult creams or shampoos?

No. Adult products can be too harsh. Use only those made specifically for babies.

— How often should I use moisturizer?

If the baby’s skin is dry, use moisturizer daily, especially after baths — but only if prescribed by a pediatrician.

— Can I use oils for massage?

No. Oils are not recommended for babies — they form a film on the skin that can interfere with its natural function.

Essentials for baby care many parents choose

Sources

• WHO recommendations on maternal and newborn care for a positive postnatal experience, WHO, https://www.who.int/publications/i/item/9789240045989. ISBN: 978 92 4 004598 9. Accessed 2 Apr. 2025.

• “Baby bath basics: A parent's guide”, Mayo Clinic, https://www.mayoclinic.org/healthy-lifestyle/infant-and-toddler-health/in-depth/healthy-baby/art-20044438. Accessed 9 Apr. 2025.

• “Baby Acne”, Cleveland Clinic, https://my.clevelandclinic.org/health/diseases/17822-baby-acne. Accessed 9 Apr. 2025.

• “Baby acne”, Mayo Clinic, https://www.mayoclinic.org/diseases-conditions/baby-acne/diagnosis-treatment/drc-20369885. Accessed 9 Apr. 2025.